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JoyInCloud Terms of Service

Last updated: 6 October 2026

JoyInCloud is an application that lets you find beauty salons and book an appointment. These Terms are the contract between you and Media Marketing S.R.L. and govern your use of the application, in the web version and in the mobile app. By using the app you accept them; if you do not agree, please do not use the service.

The mobile app is distributed through the official stores: Google Play for Android and the App Store for iOS. Your contract for using JoyInCloud is with us, not with the store; the store additionally applies its own terms of use, over which we have no control.

How we handle your personal data is described in our Privacy Policy, which forms an integral part of these Terms.

1. Who provides the service

This email address is also our single point of contact for users and for authorities under Articles 11 and 12 of Regulation (EU) 2022/2065 (Digital Services Act). You may write to us in Italian or English.

2. What JoyInCloud does, and what it does not do

JoyInCloud is a technical tool that connects you with beauty salons. It lets you browse the salons on the platform, the services they offer and the availability they publish, and send an appointment request.

We do not provide the beauty service itself. The contract for the treatment you book is concluded directly between you and the salon you chose. Media Marketing is not a party to that contract, does not sell or resell the salons' services, and does not act as their agent.

Accordingly, the salon — not Media Marketing — is responsible for:

• the prices, descriptions and duration of the services it publishes;
• the actual availability of the time slots shown and the confirmation of the booking;
• the quality, safety and compliance of the treatment performed;
• delays, rescheduling or cancellations decided by the salon;
• its tax obligations, including issuing the receipt or invoice;
• its consumer-law obligations towards you in relation to the treatment (warranties, complaints, refunds).

We are responsible for the operation of the application, within the limits described in sections 12 and 13.

3. Who may use the app

The service is reserved for people aged 18 or over: booking an appointment means entering into a contract. By registering you declare that you are of age and have legal capacity.

If we become aware of an account held by a minor, we delete it.

The app is intended for personal consumer use. You may not use it for automated booking, to resell appointments, or for commercial purposes.

4. Your account

• To book you must create an account with true, complete and up-to-date information. If your phone number or email changes, update it in your Profile: the salon uses those details to reach you.
• Your credentials are personal. Keep your password safe and do not share it: you are responsible for activity carried out with your account, except where the unauthorised access is not attributable to you.
• If you suspect someone has used your account, write to us immediately at the address in section 1.
• Each person may hold one account only.

5. How booking works

1. You choose the salon, the service and one of the available time slots.
2. You send the request: this is an appointment proposal to the salon.
3. The appointment is valid once the salon confirms it. Until then it is not guaranteed, even if you can see it in your list of bookings.
4. You can check the status of your bookings in the app. If you enabled notifications, we let you know about changes (see section 8).

Confirmation may not be immediate: it depends on how the salon manages its diary. If you need certainty quickly, contact the salon directly.

Please arrive at the agreed time. Arriving late may result in a shortened or cancelled treatment, according to the salon's own rules.

6. Cancellations, lateness and no-shows

You can cancel an appointment from the app, where that function is available, or by contacting the salon directly. Please do so as early as possible: the freed slot can be used by someone else.

The rules on cancellation, lateness and no-shows are set by each individual salon, which may apply its own notice periods or consequences. Media Marketing does not impose a single rule, does not charge penalties and does not collect any amount on that basis: ask the salon about its conditions before booking.

If you cannot make it, cancelling is always better than not showing up: repeated uncommunicated absences may lead to the restriction or suspension of your account (section 15).

7. Costs and payment

Using the application is free of charge. There are no subscriptions, no in-app purchases and no booking fees payable by you.

This version of the app takes no online payments. The full amount for the treatment is paid at the salon, directly to the salon, at the price and by the methods the salon applies. Media Marketing collects no money on your behalf.

Some salons require a deposit for the service. Where one applies, the app shows it to you together with the total and the part still to be paid at the salon, so that you know the conditions in advance. Even then, in this version the deposit is not charged by the app: you settle it directly with the salon.

The payment screens may show fields for entering card details, example cards, and methods such as Apple Pay or Google Pay: in this version they are not operational. No charge is made; anything you type stays on your device — we do not receive it, we do not transmit it to anyone and we do not store it — and the example cards are not yours and are not linked to any real payment instrument.

If and when we enable online payments, we will update these Terms and the Privacy Policy first and tell you about it as set out in section 19.

Prices shown in the app are those communicated by the salon and are indicative: the price actually charged is the one applied by the salon at the time of the service, which may vary depending on the treatment actually performed.

Data connection charges applied by your mobile operator remain your responsibility.

8. Notifications and communications

• Operational notifications about your bookings are an optional channel. In the Android app you enable them from your Profile and can disable them at any time, from the Profile or from your device settings, without losing access to the other features.
• Promotional messages: you will receive them only if you have given the relevant consent, which you can withdraw at any time.
• Essential service communications (for example a change to these Terms or a security notice) are sent to the email address linked to your account in any case, because they are part of the contractual relationship.

Notifications show generic content, including on the lock screen; details remain visible only after signing in to the app. We cannot guarantee that every notification is delivered, or delivered on time: this depends on your device, your connection and the operating system's delivery services. Do not rely on notifications as your only reminder.

9. How we order the salons we show you

Salons are presented to you on objective criteria: how well they match what you searched for and, if you have allowed access to your location, geographic proximity. You can use the app without location too, by searching for the salon manually.

There are no paid placements: no salon can buy a better position in the results, and we receive no payment from salons to influence the ordering.

10. Acceptable use

When using JoyInCloud you agree not to:

• enter false data, or data relating to other people without their consent;
• make fictitious or serial bookings, or bookings you do not intend to honour;
• use bots, scrapers or automated tools to access the service or extract content from it;
• attempt to access areas or data not intended for you, circumvent security measures, or interfere with the operation of our systems;
• decompile, disassemble or modify the application, except within the limits allowed by mandatory law;
• enter unlawful, offensive, discriminatory content, or content infringing others' rights, into free-text fields (for example booking notes);
• use the service for purposes other than booking treatments.

11. Reviews and user content

After a service booked through the app you may leave the salon a review: a numeric rating and, if you wish, a comment. It is optional, never required, and it has no effect on your ability to book. The review is public: anyone opening the salon's page sees the rating, the comment, the name you are shown under and the date it was published.

When writing a review you undertake not to publish content that is:

• unlawful or contrary to any legal provision;
• offensive, denigratory, discriminatory, threatening or intimidating;
• pornographic or otherwise sexually explicit;
• false, misleading, or written to artificially alter a salon's reputation;
• advertising, promotional, or posted repeatedly (spam);
• containing other people's personal data — staff names, contact details, images or health information — without their consent;
• infringing copyright, trade marks or any other third-party right.

You are responsible for what you publish. A review is your personal opinion: it is not a statement by Media Marketing S.R.L., which does not adopt it as its own.

By publishing a review you grant us a non-exclusive, royalty-free licence, lasting as long as the review stays online and limited to what is needed to display it inside the app and on the salon's page. We do not use it for any other purpose and we do not transfer it to third parties.

How to report a review. If you believe a review breaches these rules, you can report it by writing to mediamarketingsrlct@gmail.com, indicating the salon and the content complained of. Both users and salons can do this. Reports are handled as described in section 14.

What we can do. We check reported reviews and, where they breach these rules or the law, we may hide or remove them. In cases of repeated abuse — fake, serial or offensive reviews — we may restrict your ability to post them and, in the most serious cases, suspend your account under section 15. We tell you the decision and the reasons for it, and you can contest it by writing to the address in section 1.

We do not remove a review merely because it is negative: criticism is entitled to stay online if it respects the rules above.

12. Availability, updates and changes to the service

We undertake to keep the application working and in conformity with what is described on this page, as required by the rules on contracts for the supply of digital services (Directive (EU) 2019/770, transposed in Italy by Legislative Decree 173/2021 amending the Consumer Code).

• The service may be temporarily suspended for maintenance, updates or technical reasons. Where a significant interruption is planned, we try to give you advance notice.
• We release the updates, including security updates, needed to keep the app in conformity. You may be required to install them to keep using the app: if you do not, some features may stop working.
• We may change, add or remove features for technical, security or product reasons. If a change adversely and non-negligibly affects your use of the service, we will notify you reasonably in advance and you may stop using it and ask for your account to be deleted at no cost.
• If the service does not conform to what was promised, you have the remedies provided by the Consumer Code: you can ask us to bring it into conformity by writing to the address in section 1.

The service is provided without monetary consideration. We cannot guarantee continuous, error-free availability, nor operation on every device, operating-system version or network condition.

13. Liability

We are liable for damage caused to you by our wilful misconduct or negligence in providing the application, under Italian law.

We are not liable for:

• the performance, quality or cancellation of the treatment, which is a matter between you and the salon (section 2);
• the accuracy of the information published by salons (opening hours, prices, services, contact details);
• malfunctions caused by your device, your connection, the app store, or third-party services required to deliver notifications;
• events beyond our reasonable control (force majeure).

Nothing in these Terms limits or excludes the rights the law grants you as a consumer, nor our liability for wilful misconduct or gross negligence, for personal injury, or in any other case where such a limitation is not permitted. The clauses on this page are to be read accordingly.

We do not use artificial-intelligence systems to make decisions about you: we carry out no profiling and no automated decision-making producing legal effects or similarly significantly affecting you.

14. Reports, complaints and illegal content

If you believe content in the app is illegal, or you have a complaint about how the service works, write to mediamarketingsrlct@gmail.com, stating:

• a description of the content or problem and where it is in the app;
• why you believe it is unlawful or incorrect;
• your contact details, so we can reply.

We handle reports in a timely, diligent and non-arbitrary manner and inform you of the outcome and the reasons for our decision, in line with Articles 16 and 17 of Regulation (EU) 2022/2065. Media Marketing S.R.L. is a micro enterprise within the meaning of Recommendation 2003/361/EC: some additional obligations that the Digital Services Act places on online platforms do not apply to it (Article 19 of the Regulation), but reports are nonetheless handled as described here.

We do not use automated moderation tools: reports are assessed by a person.

15. Suspension of your account by us

We may restrict, suspend or close your account if you use the service in breach of section 10, if there are well-founded indications of fraudulent or unlawful activity, or where this is necessary for the security of the platform or of other users.

Unless the law prohibits it or there is an immediate security risk, we will tell you about the measure and its reasons, and you can contest it by writing to the address in section 1: we will review the case and reply.

16. Ending the relationship and deleting your account

You can stop using JoyInCloud at any time and at no cost, by uninstalling the app or by deleting your account directly from Profile.

The in-app function requires explicit confirmation and may require a new authentication. If Apple is linked, JoyInCloud revokes its authorization token before completing deletion. Details of what is deleted and what salon records must be retained are in the Privacy Policy, section 9. You can still contact mediamarketingsrlct@gmail.com for assistance or to exercise your other rights.

Because the service is free and you can withdraw at any time without cost or penalty, there is no waiting period. The 14-day right of withdrawal for distance contracts under the Consumer Code remains and here coincides with the ability to request deletion. The right of withdrawal concerning the booked treatment, by contrast, relates to your contract with the salon: for that, contact the salon.

Deleting your account does not automatically cancel appointments already confirmed: cancel them first, or let the salon know.

17. Intellectual property

The application, the software, the graphics, the trade marks, the logos and the JoyInCloud content belong to Media Marketing S.R.L. or to their respective owners. We grant you a personal, non-exclusive, non-transferable and revocable licence, limited to using the app in accordance with these Terms. No other rights are transferred to you.

Content published by salons (name, descriptions, images, price lists) remains theirs, and they are responsible for it.

18. Accessibility

We work to make the app usable by as many people as possible, including people with disabilities, taking as our reference the criteria of Directive (EU) 2019/882 (European Accessibility Act), transposed in Italy by Legislative Decree 82/2022 and applicable from 28 June 2025. Media Marketing S.R.L. is a micro enterprise providing services, for which the decree provides an exemption from those obligations, but our commitment stands.

If you encounter a barrier that prevents you from using the app, tell us at mediamarketingsrlct@gmail.com and we will look for a solution.

19. Changes to these Terms

We may update these Terms for technical or organisational reasons, or to align them with new legislation. We will publish the updated version on this page and change the "last updated" date at the top.

If a change is substantial and affects you, we will notify you at least 15 days in advance by email or in the app. If you do not accept it, you can stop using the service and ask for your account to be deleted, at no cost. Continuing to use the app after the change takes effect counts as acceptance.

20. Governing law and disputes

These Terms are governed by Italian law. Mandatory provisions that are more favourable to you under the law of the European Union country where you habitually reside continue to apply.

For disputes with a consumer, the court of the consumer's place of residence or elected domicile has exclusive jurisdiction, under Article 66-bis of the Italian Consumer Code.

Before going to court, please write to us at mediamarketingsrlct@gmail.com: we will look for an amicable solution. You may also turn to an alternative dispute resolution (ADR) body listed under Legislative Decree 130/2015, and in any event bring proceedings before the ordinary courts.

Please note: the European ODR platform is no longer available. Regulation (EU) 2024/3228 repealed Regulation (EU) No 524/2013: the platform stopped accepting complaints on 20 March 2025 and was decommissioned, with case data deleted by 20 July 2025. For cross-border disputes you can contact the European Consumer Centre Italy.

21. Final provisions

• If any clause of these Terms is void or ineffective, the others remain valid.
• You may not assign your rights under these Terms to third parties. We may assign the contract in the context of corporate transactions, without prejudice to your rights; we will tell you in advance.
• The Italian text is the authoritative version. This English text is a courtesy translation: in case of discrepancy, the Italian version prevails.

22. Contact

Email: mediamarketingsrlct@gmail.com
PEC: mediamarketingsrlct@pec.it
Media Marketing S.R.L. — Via Sant'Elia 6, 95030 Gravina di Catania (CT), Italy